In a bold corporate statement, Danish construction giant Tscherning has returned its entire Tesla fleet—not for performance reasons, but due to Elon Musk’s growing alignment with far-right political views. The company emphasized that its values were no longer aligned with Tesla’s CEO.
This comes amid a wider backlash across Europe:
France: Tesla sales dropped 67% in May 2025
Sweden: Down 54%
EU overall: A 40% decline in Tesla sales (Jan–Apr) despite rising EV demand
Tscherning declared:
“It’s not about the car, it’s about who we choose to drive with.”
Meanwhile, Tesla faces mounting pressure from:
European automakers pushing affordable EVs
Chinese brands rapidly expanding across Europe
Criticism over its limited model lineup and public perception of Musk’s rhetoric
This move underscores how executive behavior and brand identity are increasingly influencing corporate buying decisions in the sustainability era.
#Tesla #ElonMusk #BrandEthics #EVNews #CorporateResponsibilityIn a bold corporate statement, Danish construction giant Tscherning has returned its entire Tesla fleet—not for performance reasons, but due to Elon Musk’s growing alignment with far-right political views. The company emphasized that its values were no longer aligned with Tesla’s CEO.
This comes amid a wider backlash across Europe:
France: Tesla sales dropped 67% in May 2025
Sweden: Down 54%
EU overall: A 40% decline in Tesla sales (Jan–Apr) despite rising EV demand
Tscherning declared:
“It’s not about the car, it’s about who we choose to drive with.”
Meanwhile, Tesla faces mounting pressure from:
European automakers pushing affordable EVs
Chinese brands rapidly expanding across Europe
Criticism over its limited model lineup and public perception of Musk’s rhetoric
This move underscores how executive behavior and brand identity are increasingly influencing corporate buying decisions in the sustainability era.
#Tesla #ElonMusk #BrandEthics #EVNews #CorporateResponsibility
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