Hara Tsumugi
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Audi Drops Its Iconic Rings for Bold New Look in China
Audi has officially rebranded in China—replacing its legendary four-ring emblem with a futuristic “AUDI” wordmark on the grille of its new electric lineup. This marks a bold shift as the German automaker competes in the world’s largest and most competitive EV market.
The move comes alongside the reveal of the new Audi E Concept, developed with Chinese automaker SAIC. This electric powerhouse delivers 764 hp, a 435-mile range, and introduces AUDI OS—a custom smart interface with AI voice control and autonomous driving capabilities.
With production slated for 2026–2027, Audi is going beyond just electrification—it's redesigning identity for a tech-savvy generation, signaling that in China, the future doesn’t wear rings.
#AudiChina #ElectricVehicles #AudiEConcept #CarDesign #EVRevolutionAudi Drops Its Iconic Rings for Bold New Look in China Audi has officially rebranded in China—replacing its legendary four-ring emblem with a futuristic “AUDI” wordmark on the grille of its new electric lineup. This marks a bold shift as the German automaker competes in the world’s largest and most competitive EV market. The move comes alongside the reveal of the new Audi E Concept, developed with Chinese automaker SAIC. This electric powerhouse delivers 764 hp, a 435-mile range, and introduces AUDI OS—a custom smart interface with AI voice control and autonomous driving capabilities. With production slated for 2026–2027, Audi is going beyond just electrification—it's redesigning identity for a tech-savvy generation, signaling that in China, the future doesn’t wear rings. #AudiChina #ElectricVehicles #AudiEConcept #CarDesign #EVRevolution
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