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In France, toilet paper gained attention for its popular pink color, a trend that took off in the 1960s. As recycled paper replaced wood pulp, early gray rolls weren’t appealing — so manufacturers dyed and brightened them, with pink becoming a favorite for its soft, clean aesthetic
While Americans often prefer bright white and Germans enjoy decorative prints, pink remains a French staple despite higher costs and debates about dyes. Even as eco-friendly brown options and scented, multi-layered rolls emerge, France’s pink tradition shows how cultural habits stick — even in the bathroomIn France, toilet paper gained attention for its popular pink color, a trend that took off in the 1960s. As recycled paper replaced wood pulp, early gray rolls weren’t appealing — so manufacturers dyed and brightened them, with pink becoming a favorite for its soft, clean aesthetic While Americans often prefer bright white and Germans enjoy decorative prints, pink remains a French staple despite higher costs and debates about dyes. Even as eco-friendly brown options and scented, multi-layered rolls emerge, France’s pink tradition shows how cultural habits stick — even in the bathroom
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