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When a businessman mocked Reuben Singh’s turban in 2017, the billionaire CEO of Isher Capital responded with style — launching the viral “Rolls-Royce Turban Challenge,” matching his turban to his luxury cars each day
What began as a clapback turned into a global celebration of Sikh pride and identity. With a collection including Bugatti Veyron, Pagani Huayra, and Porsche 918 Spyder, Singh showed that success and culture can stand strong togetherWhen a businessman mocked Reuben Singh’s turban in 2017, the billionaire CEO of Isher Capital responded with style — launching the viral “Rolls-Royce Turban Challenge,” matching his turban to his luxury cars each day What began as a clapback turned into a global celebration of Sikh pride and identity. With a collection including Bugatti Veyron, Pagani Huayra, and Porsche 918 Spyder, Singh showed that success and culture can stand strong together
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