When Justin Bieber spotted a futuristic Rolls-Royce concept he absolutely loved, he knew he had to have it
The only problem? It was never meant to be built. The striking design was simply a concept study created to showcase imagination and innovation, not a road-ready vehicle. But in the mid-2010s, Bieber became so captivated by the car’s bold, next-level look that he wanted a real version for himself.
Rolls-Royce declined to produce the one-off model, staying true to the fact that it was never engineered for production. That might have stopped most people — but not Bieber. Instead of giving up, he turned to the customization experts at West Coast Customs. The famous garage accepted the challenge and transformed the dream into reality, crafting a bespoke build inspired by the original concept.
It’s proof that when luxury brands say no, creativity and determination can still find a way
The only problem? It was never meant to be built. The striking design was simply a concept study created to showcase imagination and innovation, not a road-ready vehicle. But in the mid-2010s, Bieber became so captivated by the car’s bold, next-level look that he wanted a real version for himself.
Rolls-Royce declined to produce the one-off model, staying true to the fact that it was never engineered for production. That might have stopped most people — but not Bieber. Instead of giving up, he turned to the customization experts at West Coast Customs. The famous garage accepted the challenge and transformed the dream into reality, crafting a bespoke build inspired by the original concept.
It’s proof that when luxury brands say no, creativity and determination can still find a way
When Justin Bieber spotted a futuristic Rolls-Royce concept he absolutely loved, he knew he had to have it
The only problem? It was never meant to be built. The striking design was simply a concept study created to showcase imagination and innovation, not a road-ready vehicle. But in the mid-2010s, Bieber became so captivated by the car’s bold, next-level look that he wanted a real version for himself.
Rolls-Royce declined to produce the one-off model, staying true to the fact that it was never engineered for production. That might have stopped most people — but not Bieber. Instead of giving up, he turned to the customization experts at West Coast Customs. The famous garage accepted the challenge and transformed the dream into reality, crafting a bespoke build inspired by the original concept.
It’s proof that when luxury brands say no, creativity and determination can still find a way
