In the new AI economy, it seems no job is safe, not even at a thriving business. Microsoft’s Xbox division is a case in point. Last quarter, its revenue soared by 8% year over year. And yet, the division is now at the center of the tech giant’s largest wave of layoffs since 2023, with thousands of its employees among the 9,000 jobs cut by Microsoft on Wednesday.

In a memo sent to his shell-shocked employees and reviewed by Gizmodo, Microsoft’s head of gaming, Phil Spencer, performed a masterclass in corporate doublespeak. He announced a massive new round of layoffs across the Xbox division, all while insisting that business has never been better.

“I recognize that these changes come at a time when we have more players, games, and gaming hours than ever before,” Spencer wrote. “Our platform, hardware, and game roadmap have never looked stronger.”

Xbox's Phil Spencer confirms layoffs impacting Microsoft Gaming unit in an internal memo shared with staff.

"To position Gaming for enduring success and allow us to focus on strategic growth areas, we will end or decrease work in certain areas of the business." pic.twitter.com/9x5bHmNibZ

— CharlieIntel (@charlieINTEL) July 2, 2025

And yet, in the same breath, he confirmed that thousands of jobs would be eliminated and that the company will “end or decrease work in certain areas of the business.” A separate memo from Xbox Game Studios head Matt Booty made the damage concrete: long-awaited, ambitious titles like Perfect Dark and Everwild are being canceled, and at least one studio, The Initiative, one of Microsoft’s newer, high-profile studios, is being closed entirely.

So what’s really going on? If the company is stronger than ever, why fire thousands of people and scrap years of creative work?

The answer isn’t in what the memos say, but in what they omit: artificial intelligence.

The corporate jargon about “agility,” “effectiveness,” and “removing layers of management” is a convenient smokescreen for a calculated and ruthless strategic pivot. Microsoft is moving toward a new model of game development, one that requires fewer humans. These layoffs appear as the first major casualties of the company’s new AI-driven efficiency doctrine.

“The success we’re seeing currently is based on tough decisions we’ve made previously,” Spencer wrote. “We must make choices now for continued success in future years.”

When asked to comment on the apparent contradiction between Phil Spencer’s claims of record success and the thousands of job cuts, a Microsoft spokesperson declined.

Microsoft hasn’t directly said that artificial intelligence is replacing workers in its gaming division. But the timing and language of the memos come amid the company’s aggressive push to integrate generative AI into everything, from Office and Azure to GitHub Copilot and game development.

Microsoft CEO Satya Nadella has already stated that AI is writing “20 to 30 percent” of the company’s code. This isn’t just about simple automation. In game development, AI tools are now capable of generating background art and textures, writing and localizing dialogue, designing levels, conducting quality assurance testing, and even assisting with project management.

In theory, this should speed up production and make developers more efficient. In practice, it also means that some tasks once performed by full teams are now handled by a handful of people and a few powerful models. In this new paradigm, large teams of human creators become “redundant.” The “tough decisions” Spencer mentions are about maximizing profits in a successful business by replacing people with software.

The gaming division is simply the latest and most visible test case for this new philosophy. For years, gamers have anticipated ambitious, creative swings like Perfect Dark and Everwild. These projects require huge teams of artists, designers, and engineers working for years to build new worlds from scratch. But that model is now seen as inefficient. In the age of AI, it is far cheaper and faster to have a smaller team manage AI tools that churn out content for existing, predictable franchises.

When Spencer says “we will protect what is thriving,” he isn’t talking about creativity. He’s talking about a business model. And right now, the most thriving business model is the one that promises the most aggressive automation and the highest margins, even if it comes at the cost of thousands of jobs and the death of ambitious new ideas.

Fewer Jobs, More Games?

Microsoft says it has more than 40 projects in active development and that its fall 2025 slate is strong. If all goes to plan, players will barely notice the difference. The games will ship. The platform will thrive.

But behind the scenes, the people who make those games are being reorganized, laid off, or replaced, sometimes by code they helped train. That is the real transformation happening in gaming. And if Microsoft’s success is built on tough decisions, the toughest one may be this: a future of gaming where AI builds the worlds, and fewer people get to be part of them.